Copywriting 

My first industry experience has been a wonderful one. I joined the Gabe's team in February of 2021 and have actively participated in a fast pace creative commercial shoot, developed copy for five company-wide newsletters, produced 22 blogs, and completed monthly competitor evaluations across social media and other digital and print platforms.

My long-form writing experience comes from many HerCampus Articles, where my topics ranged from history, mental health, and Barbie. 

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Gabe's Company Newsletter 

This newsletter allows Gabe's employees to know each other better. It highlights their promotions, provides new hires with a space to introduce themselves, and encourages a more personal discussion about team members' favorite places, Valentine's Day plans, and much more in editorial sections, with topics changing each edition. 

Gabe's Blog 

Gabe's blog includes insight into store merchandise and offers readers helpful life and shopping tips while also integrating products for promotion and messaging to increase brand awareness. Connecting each post is an overarching message—Gabe's has items you want for less. 

Listed to the right are recent favorites— click the star for more!

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Gabe's Competitive Reports

Every month, a team of marketing members works together to research the competitive field. Over the past year, I have looked into social media trends on Pinterest, TikTok, and Instagram, also focusing on website design and promotions. 

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Her Campus Articles 

To the right are my most recent contributions to the online HerCampus magazine. For these, I focused on the often-overlooked history of one of my family's favorite holidays and the evolution of Barbie as an inclusive brand.

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